Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue...
Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024...
View ArticleBlue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels...
We recently brought you CMO challenges for 2024 related to data, AI, and sales and marketing collaboration, as articulated by Blue Cross Blue Shield of North Carolina CMO and CSR Officer Kelly...
View ArticleEthical GenAI: How Marketers Can Confront Copyright Issues, Misinformation...
The proliferation of generative AI technology—along with its myriad integrations—will not simply result in efficiencies. It also requires the marketing industry to develop responsible and...
View ArticleBoathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
According to Boathouse’s third annual “CEO Survey on Marketing and the CMO” published this week, CEOs’ perception of CMO performance and marketing is shifting to a more favorable one. For instance,...
View Article2024 Edelman Trust Barometer: Rapid Innovation Leads to Public Distrust and...
Edelman released its 2024 Trust Barometer, an annual survey examining societal indicators and trends that influence the public’s trust in government, business, media and NGOs. The data shows that more...
View ArticleLinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate...
Chief Marketer’s Brands on Fire and Marketers on Fire editorial series highlight the brands and the people that are shaping, pushing and disrupting the marketing industry. These high-level strategic...
View ArticleWhen AI-Generated Customization Goes From Personalized to Creepy
While brands have long used artificial intelligence and machine learning to customize ads, personalization powered by generative AI is uncovering new obstacles for marketers. The issue at hand: When...
View Article2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
Welcome to 2024. Big Tech is turning into “Big Brother” of website domain reputation and the government plans to slap fines on companies—and agencies—for what used to be considered standard practice...
View ArticleA Programmatic Approach to B2B Advertising in 5 Steps
It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content...
View ArticleGartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
CDPs, or Customer Data Platforms, were considered innovative new tech a few years back. But according to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the...
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